Archive | February 2016

Marketing Public Library Services in Sierra Leone

images (24)The concept of instituting marketing principles to non-profit institutions such as library and information Services is no longer a controversy. Organisations operate in an environment of change. Today we live in a global market for many goods and services in which technology, purchasing power and many factors change on a regular basis. One of the key functions of marketing is to find out how these changes affect clientele’s wants and needs and to develop organisational strategies and plans that will ensure that the library meets these challenges (Dransfield and Needham, 1995). It is therefore not surprising that public librarians are joining the marketing bandwagon. This article explores the marketing activities in the operations of the Sierra Leone Public Library services.

Public Libraries

A Public Library is funded wholly and partly from public funds and the use of which is not restricted to any class persons in the community but freely available to all. It is a major agency of enlightenment for adults, providing for children the recorded experiences of others which will help them grow into adults.

Usherhood (1981) defined Public Library as an organization established, supported and funded by the community, either through local, regional or national government or through some form of or other community organization. It provides access to knowledge, information and works of imagination through a range of resources and services and equally available to members of the public community regardless of race, nationality, economic and employment status and educational attainment.

The Sierra Leone Library Board (SLLB)

The Sierra Leone Library Board (SLLB) was established by Ordinance in June, 1959. The setting up of the Board was envisaged in the Government’s White Paper on Educational Development in 1958 and its functions outlined therein as follows:

• To provide a national/public library Service;
• To support and reinforce programmes of adult and fundamental education;
• To provide effective services for children and young adults including requisite services to schools;
• To provide much needed information and references services;
• To provide where needed adequate services for special groups, that is women and girls, language groups.

The Central Library is designed to give public services to Freetown and also to function as headquarter of the National/Public Library services and to provide accommodation for a growing collection of book and non-book materials in the country. It does all technical processing of stock for the Regional and Branch Libraries and has an Adult Lending Reference and a Children’s department.

Libraries are charged with responsibility to provide information service to support educational, recreation and personal endeavours of the members of their respective communities and the Sierra Leone Library Board is not an exception to that. The following services are provided at the Sierra Leone Library Board to Clientele:

Children Services

The Sierra Leone Library Board provides information services to children by the provision of books and other materials for children which are often housed in a special section known as the Children’s Library. A special service for children known as child orientated educational programme specially designed for younger library users is included in the children’s library services. They also provide services to children through storytelling, drama/play and reading aloud.

Book Borrowing and Lending Service

The main task of Sierra Leone Library Board is to provide the public with access to books and periodicals. The Sierra Leone Library Board typically offers access to a variety of books which are available for borrowing by anyone with the appropriate library card.

Current Awareness Service

At the Sierra Leone Library Board, current awareness service is aimed at bringing to the notice of potential users, newly available documents and information services. This is done by collating information and producing new secondary sources, circulating current periodicals or other documents acquired and producing and distributing one or more forms of bulletins.

Selective Dissemination of Information

A more personal information service is being run at the Sierra Leone Library Board in which the library constantly notifies library users about particular information/materials matching them in a profile of the information needs and research pre-occupation of their clientele. This is done by either bringing references to relevant items to the notice of their clients and by obtaining copies and then supply the documents themselves to library users.

Outreach Services

The Sierra Leone Library Board provides outreach information services which is committed to developing library outreach programmes for non-users, the undeserved, and people with special needs in the communities in restricted areas.

Computer and Internet Services

In an attempt to bridge the digital divide, information resources and government services are being provided online by the Sierra Leone Library Board. This is done by providing access to the Internet and public computers for users who otherwise would not be able to connect to these services.

Library Marketing

Marketing is often viewed as a set of strategies and techniques that belongs to administrators outside of librarianship. But, librarians are also involved in the marketing process. The essence of marketing involves finding out users needs and want, then setting out to meet these needs.

Marketing according to Weingand (1995) “can be viewed as a process of exchange and a way to foster partnership between the library and its community” (p.296). In order to maintain the relationship between the public library and the community, marketing strategies have to be employed as effective tool.

Marketing in the public library means more than simply promotion or selling. It is more concerned about user needs. Marketing the Public Library is a social and managerial process by which products and services as well as values are exchanged in order to fulfill individuals or group needs. Marketing refers to those instruments through which information, both raw and processed, are transmitted to its members. Promotion or campaigning is but two activities in the broader exercise of marketing

Planning Library Marketing Programmes

The continued existence of libraries, if not their survivals, may well depend upon the use of marketing and planning strategies, communicated through effective public relations, to significantly alter the perceived role and position of the library in society.

In a real sense, Public Relation is the promotion component of a full marketing plan of library programmes. It can be seen as the communicated module which serves the promotion function; conversely, it may be easily depicted as a philosophical relationship between library and community which serves as a guiding light for promotion activities.

Both communication and research skills serve well in the marketing planning process of which Public Relations is an important component. Specific skills and knowledge are also needed in marketing planning programs for libraries. It goes without saying that both ongoing marketing planning and programmes, and in particular, how the needs of different groups of users differ from each other. Library and information services are complex entities, as are the human users and potential users of these services.

Planning, promotion and campaigning are but all activities in the boarder exercise of marketing. User studies therefore, have a very wide range of uses in relation to the planning of library marketing programmes of a service. They contribute in the planning, promotion and development of library services. In their contribution they help in the understanding of different user group behaviour and their needs, and can assist in effective campaigning and planning process.

Three steps to planning library marketing programmes are:

• Knowing what your beliefs are and therefore what you want to achieve;
• Communicating these beliefs as practical objectives to the people with whom you work, in order that these objectives can be fulfilled; and
• Creating a vehicle which allows this to happen. This can only be achieved by defining the basic components and through organization.

 

6 Tips That Can Help You to Collect Coins

download (88)Coin collection sounds easy but it is obviously not as easy as it sounds. There are a lot of conditions that need to be assessed while collecting coins, a lot of steps to be followed and a handful of tips to be adhered tips. All these tips can enable you to make the most out of your wonderful hobby and there is no stopping you. Thus a few important tips that can help you in this situation have been explained as below.

1. Never assume

A common mistake that most coin collectors make is that they simply assume. For example, they assume that if that coin is old, it means that it might be damaged. The truth is that these old coins are worth more than the new ones because of their antique factor. This is because as the coin’s age increases, its value also increases dramatically.

2. A coin holder

A coin holder can help you a lot as far as holding of coins is concerned. It can enable you to safely store your coins and keep them in a better condition. These holders are also cheap and you can buy them anywhere.

3. Decide what you want to collect

There are many types of coins which means that a decision has to be made as to what types of coins you have to collect. For example, you can collect foreign coins and coins of either small denomination or large denominations. You can also collect old gold coins or old silver coins as the silver’s value can increase from time to time.

4. Visit coin expos

An expo that is solely dedicated to coins can help you a lot in learning more about them. This means that you can expand your knowledge and utilize this knowledge in the near future as well. An expo can help you immensely in the long run as you will gain a tremendous amount of information and knowledge.

5. Buy coins for enjoying not to get rich

You don’t necessarily have to become rich by buying coins. You can buy simply to enjoy the collection process and nothing else. These are most often good investments and the time you spend on collection can go a long way.

6. Buy the book before buying a coin

Buy a book on coin collection before you actually buy the coins. This can help you to learn a lot and there will not be any loss.

This entry was posted on February 13, 2016, in Education.

Traditional Educational Institutions in Child Education in Sierra Leone

download (90)Sierra Leone is bounded on the north-west, north and north-east by the Republic Guinea, on the south-east by the Republic of Liberia and on south-west by the Atlantic Ocean. It has an area of 27,925 square miles. The colony of Sierra Leone originated in the sale and cession in 1787 by native chiefs to English settlers of a piece of land intended as a home for African settlers who were waifs in London and later it was used as a settlement for freed African slaves. The hinterland was declared a British Protectorate on 21st August, 1896. Sierra Leone attained independence on 27th April, 1961 and became a Republic in 1971. Education is provided by both private and state-sponsored schools. The current system of education is 6-3-4-4 (that is six years Primary school, three years Junior Secondary School, four years Senior Secondary School and four years tertiary/higher education. This system is complemented by non- formal education.

CONCEPT OF EDUCATION

Education is frequently used in the sense of instruction in the classroom, laboratory, workshop or domestic science room and consists principally in the imparting by the teacher, and the acquisition by pupils, of information and mental as well as manual skills. A wider meaning than instruction is that of schooling. That is to say all that goes on within the school as part of the pupil’s life there. It includes, among other things, relationship between pupils and teachers, pupils and pupils both in and outside the school. J. S. Mill (1931) opined that whatever helps to shape the human being; to make the individual what he is or hinder him from being what he is not is part of his education. Implicitly education is lifelong and ubiquitous; it is the sum total of all influences which go to make a person what he is, from birth to death. It includes the home, our neighbors, and the street among others.

Education is to some extent a deliberate planned process devised and conducted by the educator with the purpose of imbuing the learner with certain information, skills, of mind and body as well as modes of behavior considered desirable. In part it is the learner’s own response to the environment in which he lives. Education has three focal points: the individual/person upon whom the educator’s influences are brought to bear; the society or community to which he belongs; and the whole context of reality within which the individual and society play their part. Man is a social creature; he grows as a person through the impact of personality on personality; and even for his basic physical needs he depends on the help and cooperation of his fellow men and women. Without society and the mutual support and enrichment of experiences which it provides civilization is impossible and the life of man, in Hobbes’ words, is “solitary, poor, nasty, brutish and short.”

One of the fundamental facts of human existence is the tension between the pull of the past and the forward urge into the future, between stability and change, tradition and innovation. For effective living,man needs a circle of security, an area of established habits and relationship which forms dependable relationships. This is also true of society. For its effective functioning there must be an underlying continuity of traditions and outlook which preserves its identity as a society and safeguards it against the disruptive effects of change. Change must be for life and not static but this change in turn must be controlled by the basic traditions of society. It is tradition which gives a nation its character and distinctiveness as a society. The conservation of tradition therefore is obviously crucial.

It has been recognized from time immemorial that the conservation of traditional education has a vital part to play in the development of the child. The children of today are the adults of tomorrow; they must be trained therefore, to inherit and perpetuate the beliefs and modes of life peculiar to the particular society to which they belong. For every society has the desire to preserve itself not only physically but as community consciously sharing certain aims, ideals and patterns of behavior. This type of education is not necessarily formal in schools by means of classroom instruction but that effected indirectly through the family and through the impact on the individual of social influences and customs which the child cannot evade. In Sierra Leone this social education included elaborate ceremonies of initiation involving feats of endurance in which young men and women must prove themselves worthy of the community. The ultimate goal was to produce an individual who was honest, respectful, skilled, cooperative, and who could conform to the social order of the day. As Aristotle once stated “the constitution of a state will suffer if education is neglected. The citizens of a state should always be educated to suit the constitution of the state. The type of character appropriate to a constitution is the power which continues to sustain it as it is also the state force which originally created it” (p. I).

TRADITIONAL EDUCATION IN SOCIETY

Traditional education has both a creative and conservation function in society; it is a powerful means of preserving a society’s customs, if not culture. In the past the nature and needs of society played a vital part in determining the nature of education. Professor M.V.C. Jeffreys (1950) once wrote in his book, Glaucon, that “in a tranquil society the educational system will tend to reflect the social pattern, while social uneasiness and instability create opportunity for using education as an instrument of social change”(p.7). A similar view was shared by John Dewey (1897) who opined that through education society can formulate its own purposes, can organize its own means and resources and thus save itself with definiteness and economy in the direction in which it wishes to move. Education looks both to the past and the future; inevitably it reflects the traditions and character of society. Traditional education can be used to prepare for changes in society and anticipate and prevent changes or the effects of changes in society.

Traditional education conserves and hands on the customs and ways of life which constitute the character of a society and maintains its unity. It also helps society to interpret its functions in new ways to meet the challenges of change, seeking ways or lines of development which are consistent with the traditions and customs and will at the same time raise society to a more complete fulfillment of itself.
TRADITIONAL EDUCATIONAL INSTITUTIONS IN SIERRA LEONE

History reveals that there were no formal schools where children were educated in Pre-colonial Sierra Leone. The Poro and Bondo/Sande Secret Societies were looked upon as institutions to train children. They were bush schools. And the education these bush schools provided was informal. Children who went through these secret societies were considered capable of carrying out their civic responsibilities. They became adults and can marry and start life. They considered themselves as one family. In other words both Secret Societies created a sense of comradeship and unity among members irrespective of family, clan or ethnic affiliation. It was therefore considered that children who had not gone through these secret societies were not fully matured.

The Poro Secret Society is for boys. The spiritual head of the Poro Society is Pa Gbonu, seen only by the older graduates or members. The physical heads are the Pa Sama Yorgbors and Pa Somanos. They direct the activities of the institution. The senior instructors are the Pa Kashis, who generally teach and give instructions to other initiators. The Pa Manchiyas serve as teachers to the initiates while the Kachemas are the scaring spirits. They scare the women and children alike together with the new initiates. The Rakas are the errand boys carrying messages around. The Yambas are the head boys. The Bomos are the senior prefects while the Sayboms are the prefects; and the monitors are the Gbanaboms. Informal classes are held in the Secret Poro Bush. The subjects taught include Creative Practical Arts, Performing Arts, Practical Agriculture, Medicine i.e. use of local herbs for the treatment of different ailments), warfare and other skills. In Creative Practical Arts initiates are taught how to make fishing nets, baskets, mats, and carving wood and soap stones into different objects such as animals and humans; in Performing Arts initiates are taught singing, dancing and the use of Poro musical instruments. In Practical Agriculture initiates practice farming. Boys are taught to bear hardship without complaint and grow accustomed to it. Thus they are taken to the farms of their teachers and elders to work on pro bono basis. However during the harvest season initiates could pass through these farms taking whatever they need and eat without being questioned by farm owners. Initiates are taught to respect elders and use of guns to kill animals. In a similar vein initiates are taught how to use guns in fighting in defense of their communities. Other skills initiates are taught include making fish traps, fishing and hunting net, and basketry. In the use of herbs initiates pay money (some freely given) for healing various sicknesses as well as for protection against enemies, evil spirits and snake bites. Initiates who want to cause harm to others using herbs could ‘redeem’ the herb/medicine concerned. Over all initiates are taught a new Language spoken only by members called Ke Sornor. For example fonka trika meaning I am talking to you; fonka bonomi meaning Talk to me. The use of this new Language makes graduates very proud and feel different from non-initiates. Graduates come out with new names such as Lamp, Langba and Kolerr. A graduation ceremony climaxes the event.

Parents make massive preparations including sewing dresses for the graduates. To mark the graduation ceremony there is feasting, drinking, dancing and singing praise songs for the graduates and their parents. Those qualified for initiation must have been circumcised and grown to age of puberty. They have to live on their own during the period of training which ranges from one to seven years. Graduates are fully admitted to the general Poro society through another ceremony called Enkorie, which lasts for four days.

The Bondo/Sande Society is the institution where girls are trained for womanhood. Its spiritual head is Na Bondigba. The Na Gboyamas and Na Wulus are the physical heads. These have spiritual powers used to foretell the future and catch witches. They are the senior teachers. The Na Sokos are the service teachers. They can initiate girls even up to the advanced stage of the Society. The Digbas are the general teachers and stay close to the initiates. The Sampas are the skillful dancers and errand girls/women. They make announcements about the progress and activities or programs during the graduation ceremony.

The Na Fets, as the name implies do not know all the secrecy of the institution. They carry the institutional implements and regalia. The Karr Ayeamus are the ‘waiters’ to be initiated into the higher status of the institution. Girls admitted to the Bondo/Sande Society are trained informally. Classes are held at Kantha or sacred home. The teachers are largely concerned with the transmission to these adolescent girls the skills and knowledge which adult women are expected to possess in order to function properly and intelligently in their community. The subjects girls are taught include Cooking, Performing Arts, Fishing, Husband and Child Care, and Home Management. In Cooking girls are taught how to prepare food through observation and participation in the preparation of various dishes and are later allowed to have a go with little or no supervision. Those who could not cook properly are allowed to repeat. In Performing Arts girls are taught how to compose and sing songs and how to beat the Bondo/Sande drums (sambories). Alongside singing girls are taught how to dance and those who dance well may join the hierarchy of the Sampas. Girls are also taught how to fishing, make fishing nets, fishing baskets, sleeping mats from bamboo and palm leaves. Further girls are taught how to help their prospective husbands and how to take care of children especially those of senior members. Like the Poro Society graduation ceremonies are marked by massive preparations. Both parents and prospective husbands would buy new dresses, slippers, perfumes, powder, and beads to make neck laces. On the day of the graduation ceremony the new initiates are arrayed in white with coronets. They come out with new names such as Burah, Yeanor, Rukor and Yainkain. This demonstrates a sign of maturity. Initiating girls into Bondo/Sande society lasts between a few months and three years.

CHALLENGES

If education has the vital function of perpetuating the traditions and values of society, of adapting them to a changing environment, and of raising them to richer and more fruitful expression then both the Poro and Bondo/Sande Secret Societies, as traditional agents of this process should enjoy a position of the highest esteem. Through these secret societies the nation’s culture flows from one generation to the other and the aspirations of society are focused with intimate and telling persuasion upon the young. They stand at a point where the energies of children are released into new and creative possibilities. Through these secret societies children remember the past activities of their predecessors. They help in behavioral training patterns of society. These societies are institutions of inspiration and both politicians and chiefs use them to advantage. That is to either gain or maintain power. Major and binding decisions are taken in the Poro Bush of which only members are allowed to attend and take part. The Poro Secret Society acts as a check against the abuse of power. In crisis ridden situations major decision are taken in the Poro Bush. The Poro society even acts as arbitrator in chiefdom disputes and could promulgate general laws and regulate trading practices. It is also involved in the burial of chiefs and other important local officials (Alie, 1990).

Western education has existed in the country for long and is now so integral part of the civilized life that there is a tendency to assume that it is the main or sole means of imparting skills, knowledge and social values in children. This is not the case in Sierra Leone. The importance of the Poro and Bondo traditional secret societies cannot be over-sighted because of their enormous potentiality in educating children for life in society. Fundamental is that respect for persons as persons is the basis of traditional society. Linked with this is courtesy, sensitivity to the needs of others, cooperativeness, self-discipline, moral and physical courage, hard work and high standards of achievement. These are passed on to children in the environment in which they are part of their daily experiences. Notwithstanding, these traditional institutions as agents of education are currently faced with many challenges there-by forcing their demise. The practice of female genital circumcision is of international concern and in Sierra Leone people are agitating for its total ban. Currently girls are allowed to be circumcised at age eighteen during which time a child is perceived to be matured enough to choose whether or not to be initiated into the Bondo/Sande secret society. In addition the period of initiation is perceived too long and is being challenged. Besides children these days no longer have to be initiated into these societies to be taught how to be clean, cook, rear children, practice agriculture, and inculcate morals and virtues to cite a few examples. All these could be learnt either in or outside formal schooling through reading. What is more Religion, especially Christianity and Islam, western life, as well as rural-urban migration are forcing these secret societies to obliteration.

Besides the activities and work of these traditional societies are not in curriculum form and documented. Neither also is the use of herbs documented. Therefore by discontinuing these traditional secret societies Sierra Leoneans stand to lose their cultural heritage. If however, education has the vital function of perpetuating the traditions and values of society, of adapting them to a changing environment, and of raising them to a richer and more fruitful expression then these traditional secret societies, as agents of this process should enjoy a position of the highest esteem. Through these societies the national culture flows from one generation to another and the aspirations of society are focused with intimate and telling persuasion upon the young. These secret societies stand at the point where the energies of children are released into new and creative possibilities.

 

Advancing Your Career By Enrolling In Massage Courses

download (91)If you are building a career in massage therapy today, it is very much recommended that you advance by enrolling in the best massage courses offered in your area. These courses, especially if taken under a school that is recognised and known worldwide, will be sure to provide you with the skills and qualifications you need to excel in the current highly competitive job market.

Enroling in a massage course provides students with a lot of advantages. First, you will get recognition in the global job market. A diploma from a prestigious school is recognised in more than 35 countries worldwide. You will also get access to multiple industries. An ordinary massage course often allows you to work at beauty spas and health centres. But possessing a diploma allows you to seek employment in a wider range of sectors and more lucrative professional environments, from five-star hotels and resorts, luxury cruise liners, exclusive sports clubs, private clients, celebrities and more.

Additionally, you will get formal qualifications. These high level reflexology courses are backed up by a proven framework that provides the student with a clear and organised system of attaining credits and qualifications that will be helpful in advancing a career and further education. You will then have a lot of career opportunities. Due to the recognition and proven quality education provided by this framework as well as the organisation’s established links with leading employers in the world, graduates often command higher salaries and more lucrative employment opportunities than graduates of ordinary massage and reflexology courses.

The framework of this level course likewise supports students who are interested not in seeking employment but in building a business of their own. The courses beyond education about the subject matter – they also equip students with knowledge of the industry, the global market and analytic and decision-making skills related to their field, which are all useful should the student choose to pursue an entrepreneurial path. To truly maximise the benefits, it pays to enrol in a school that boasts of having educators with an outstanding reputation and knowledge of the framework.

 

This entry was posted on February 8, 2016, in Education.